Our Vision

Our vision is to create a company that breaks down systemic barriers, builds capacity, brings awareness and creates visibility. We curate collections carefully to ensure we contribute towards collectiveness within the Indigenous community and more specifically, within the fashion industry. We recognize our responsibility to think about our impact on the next seven generations and it is imperative that our business model aligns with this responsibility. Focusing on creative expression, we use fashion as a vehicle to create opportunities for Indigenous youth to enter the fashion industry in a safe and equitable manner. Using profit for programming helps us to maintain the vision and to ensure that we are giving back more than we are taking.